Flash Sales Reap Last Minute Sales

Flash Sales Reap Last Minute Sales:

Flash sales showed that a very successful method of selling unsold capacity for providers to be liquidated.

In fact, the 2010 Portrait of American travelers have shown that one of the seven active travelers a last minute holiday travel service purchased as a result of receiving an unexpected email from the supplier immediately reservations required. Of these 47% booked a passenger fare and / or accommodation and 38% purchased a complete holiday package. One of the five books either a cruise or a rental car.

According to the report Ypartnership, flash sales are usually sent to consumers with whom the supplier has an established relationship (ie frequent flyer or frequent guest members). But what type of consumer is most likely to respond?

The report shows that younger customers, especially Millennials and GenXers, appear to be more responsive to these offers than their older colleagues. Perhaps more surprisingly, affluent travelers (people whose income exceeds 125 thousand U.S. dollars) seem to respond better than the budget-conscious traveler.

When asked whether she had ever bought a travel service as a result of receiving an unexpected email from a travel supplier that an immediate response is required for the functionality to provide books, 18% of 31 - to 44-years old (GEnx) respondents said yes, like 17% of 18 - to 30-year-olds (Millennials). Thirteen percent of 45 - to 63-year olds (Baby Boomers also) said yes, while only 7% of people older than 64 (aged) had ever made such an offer.

Moreover, 21% of affluent travelers indicated that they responded to a flash sale, while only 14% of those with a family income of $ 50 to 124 thousand U.S. dollars have done.

Overall airline tickets and hotel / accommodation are booked most items purchased as a result of a flash bid, although accommodation is more likely to be achieved by Millennials (57%) and GenXers (57%) than Baby Boomers (38 %) and matures (30%). Airline offers resonated more with Millennials (52%) and Baby Boomers (50%) than with GenXers (42%) or aged (33%).

Vacation packages are also somewhat popular, particularly with the Millennials - 50% of them said they bought a vacation package as a result of a flash to offer for sale, versus 39% of GenXers, 34% of baby boomers and 16 % of the adult.

Although only 21% of those who have ever responded to a flash sale had bought a cruise, matures (37%) and Millennials (29%) were more often than GenXers (17%) of Baby Boomers (21%) do.

Few people of any age group indicated that they do hire a car as a result of flash range, varying from one quarter of Millennials and GenXers to 16% of Baby Boomers and 0% of purchased matures.