Hello Jell-O! Bill Cosby and Jell-O are back together

Hello Jell-O! Bill Cosby and Jell-O are back together:

It's been 10 years, but Bill Cosby and the Jell-O brand back together in a "hello Jell-O" campaign. Kraft Foods is to refresh the image of its brand Jell-O by combining with an old friend. Comedian Bill Cosby joins the gelatin and pudding brand again after a break of 10 years, but this time he will be behind the camera as part of the largest in the brand marketing effort ever. The comedian, whose work with Jell-O data for 1974, an executive producer for the "Hello Jell-O" campaign, which begins with national ads on Monday. In return, Jell-O is the sponsor of the presentation of the Cosby's new weekly web series called "OBKB." On the show he interviews the children in the style of the classic show "Kids Say the darndest Things." "You watch TV, all those reality shows and blasphemy and stuff like that, we have the heart and the smile that children have shown," he said in an interview. Cosby last appeared in an ad Jell-O in 1999 but still hears from people around the clutch and adults who played with him as children. He and Jell-O decided that he would be behind the scenes in the new campaign. Cosby will help the start of a 22-city tour next month in Los Angeles to the country's best giggle, which will be presented in a TV ad. He will also be doing radio interviews to promote the Tour, said Cindy Chen, director of Jell-O Kraft. The first of the 10-minute episodes of "OBKB" will air on channel 31.5 Cosby's USTREAM, http://www.ustream.tv/billcosby. The title comes from the friend how he modeled the character "Mush Mouth" to say "okay." Jell-O's multimillion-dollar campaign is the largest ever. It is also updating its logo with a smiling new face will appear in print, online, and in TV ads that show people interfere with everyday activities such as working with Jell-O cups. Kraft, based in Northfield, Illinois, is trying to breathe new life into and jelly market, which dominates. Shoppers his move from branded to store brands and to cut corners to save money on purchases. Sales volume fell more than 6 percent each for Jell-O gelatin and pudding in the period of 52 weeks ending in mid April, with the exception of sales in Wal-Mart stores and the club, according SymphonyIRI Group, a Chicago market research.